When “Shallow” by Lady Gaga from “A Star Is Born” won last year’s Oscar for “Best Original Song” it was a bona fide, pop-culture hit: it ranked high on the music charts and got solid radio exposure, following in the footsteps of previous Academy Award winners, from the 50s, 60s, 70s, and 80s, that also permeated the culture. Boomers–and the public at large–all knew these songs:
“Theme From ‘Shaft”
“Never On Sunday”
“(I’ve Had) The Time Of My Life”
“Raindrops Keep Falling On My Head,” which won 50-years ago.
That said, this year’s nominees for “Best Original Song” aren’t that memorable nor have they impacted the zeitgeist in any memorable way.
The nominees for “Best Original Song” are:
“I Can’t Let You Throw Yourself Away” by Randy Newman from ‘”Toy Story 4″
“Into The Unknown” by Idina Menzel from “Frozen II”
“Stand Up” by Cynthia Erivo from “Harriet”
“I’m Standing With You” by Chrissy Metz from “Breakthrough”
(“I’m Gonna) Love Me Again” by Elton John and Taron Egerton from “Rocket Man”
“Rocket Man“ (the likely winner) did generate strong airplay on Adult Contemporary radio stations, propelled, in part, by the film’s popularity and Elton John’s star power.
Oscars air Sunday at 5P Pacific on ABC.