Award season is in full swing, and these organizations have already made their presentations: MTV, Emmy, Academy of Country Music, Billboard, and the Country Music Association.
The next scheduled gala is the American Music Awards, this Sunday night on ABC (7 pm/East coast and 4 pm/Pacific), and it’s loaded with top-tier talent.
Host Taraji P. Henson, star of the music industry based TV drama “Empire,” will introduce performers Justin Bieber, Katy Perry, Billie Eilish, Bell Biv DeVoe, Nelly, Dua Lipa, Shawn Mendes, BTS, Megan Thee Stallion and more.
Adding even more razzle-dazzle are Jennifer Lopez and Latin singer/actor Maluma, who co-star in the movie “Marry Me”, which opens Valentines Day 2021; together they’ll deliver the world premier of two songs from the film: “Pa’ Ti” and “Lonely.”
The American Music Awards were created in 1973 by Dick Clark, to compete with the Grammys, however Grammy awards are decided by music industry insiders and the American Music Awards are voted on by fans, so it’s more like The People’s Choice Awards, but strictly for music.