Latin tinged pop has always been present in mainstream Top 40–think 1972’s “Suavecito” by Malo–a cool and mellow song that oozed sexual desire and attraction.

Today,  the Latin influence is much more in your face (think Sunday’s Super Bowl half time show with JLo and Shakira), and while not quite that combusted, Ed Sheeran’s newest, “South Of The Border,” co-written and performed with Camilla Cabello and Cardi B,  turns the heat way up.

Like “Suavacito,” “South of the Border “also oozes sexual desire and attraction, and, despite its tougher and rougher delivery, it retains the mellow Latin vibe.

“South of the Border” ranks  top 15 on both Top 40 and Adult Top 40 formats.